How modern AI works
What large language models can and cannot do, tokens, context, hallucinations and safe use.
AI Technology & AI Tools course
Make AI do real work for you.
Go beyond trying chatbots. Learn prompt engineering, AI content and design, image and video generation, no-code automation and AI agents, and build workflows that save hours every week at work or in your own business.
₹24,999Original price ₹49,999Save 50%
Launch offer. Have a coupon? Apply it at checkout.
- 10 modules
- 4 live projects
- 1–2 hrs a day, live
- Online, offline, home
- Certificate
What you’ll learn.
Twelve skills, each practised on real work. AI is part of every one, alongside the judgement to use it well.
ChatGPT, Gemini and Claude
Choosing the right assistant, custom instructions, projects, files and data analysis.
Prompt engineering
Roles, context, examples, structured outputs and prompt chains that give reliable results.
AI writing and content
Research, drafts, rewrites and brand voice, with fact-checking built in.
AI images and design
Image generation and editing, brand-safe visuals, thumbnails and ad creatives.
AI video and voice
Script to video, avatars, voice-overs, captions and short-form edits.
Productivity with AI
Email, documents, spreadsheets, meeting notes and presentations in a fraction of the time.
No-code automation
Connect apps with Zapier, Make and n8n so routine tasks run on their own.
AI agents
Agents that research, plan and take actions with tools, and how to keep them under control.
AI for business
Customer support, lead handling, reporting and internal knowledge assistants.
Responsible AI
Privacy, copyright, bias, disclosure and checking AI output before it goes out.
AI career paths
Prompt specialist, AI content creator, automation builder and AI-enabled roles.
Curriculum
10 modules, step by step.
Each module ends with a hands-on task. The last one is a capstone on a live brief, followed by your internship.
Download the Academy brochureAI foundations
3 lessons- How large language models work
- Strengths, limits and hallucinations
- Using AI safely and responsibly
Working with AI assistants
3 lessons- ChatGPT, Gemini and Claude side by side
- Custom instructions, projects and files
- Analysing documents and data with AI
Prompt engineering
3 lessons- Prompt patterns: role, context, examples, format
- Structured outputs and checklists
- Prompt chains and reusable templates
AI content creation
3 lessons- Research and outlines with sources
- Writing in a brand voice
- Editing, fact-checking and disclosure
AI images and design
3 lessons- Image generation and editing
- Consistent brand visuals
- Ad creatives and thumbnails
AI video and audio
3 lessons- Script to video workflows
- Voice-overs, avatars and captions
- Short-form video for social media
Automation without code
3 lessons- Triggers, actions and data between apps
- Zapier, Make and n8n workflows
- Error handling and monitoring
AI agents and workflows
3 lessons- What an agent is and when to use one
- Tools, memory and multi-step tasks
- Human approval and guardrails
AI for business and marketing
3 lessons- Support and lead-handling assistants
- Reports and insights on autopilot
- Measuring time and money saved
Capstone and career
3 lessons- Build and present an AI workflow for a live brief
- Portfolio and personal brand
- Freelancing and AI-enabled job roles
Tools
The tools you’ll use.
The same software teams use every day. Tool lists are kept current as the industry changes.
- ChatGPT
- Gemini
- Claude
- Microsoft Copilot
- Perplexity
- Canva AI
- Adobe Firefly
- Midjourney
- Runway
- HeyGen
- ElevenLabs
- Zapier
- Make
- n8n
- Notion AI
Practical projects.
You finish with work you can show: 4 projects built on real briefs, reviewed by your mentors.
Prompt library
Build a tested library of prompts for a real business: emails, posts, proposals and reports.
AI content studio
Produce a week of on-brand posts, images and a short video using AI tools, then review them for quality.
Automation workflow
Automate a real routine, such as lead capture to sheet to WhatsApp follow-up, with no code.
AI agent
Design an agent that researches, drafts and hands off to a person for approval.
Career opportunities
Where this course can take you.
Roles our students prepare for, plus the option to freelance or grow your own business.
AI content creator
Produce text, images and video with AI for brands and creators.
Prompt and AI specialist
Design prompts and workflows teams can rely on.
Automation builder
Connect tools and automate processes for businesses.
AI-enabled marketer
Run marketing faster with AI research, copy and reporting.
Operations and productivity roles
Bring AI into everyday work in any department.
Freelancer or consultant
Help local businesses adopt AI the right way.
Placement assistance includes portfolio reviews, interview practice and introductions where they fit. We do not promise a job.
Who it’s for
Made for where you are now.
Students
Add AI skills that employers now ask for in every field.
Professionals
Save hours each week and stand out in your role.
Business owners
Automate routine work and serve customers faster.
Creators and marketers
Make more content, faster, without losing your voice.
Launch offer
Enrol in AI Tools
The full AI Technology & AI Tools course, with live projects, internship and certificate.
₹24,999Original price ₹49,999Save 50%
Have a coupon code? Enter it at checkout and your discount is applied before you pay.
- Live sessions with working practitioners
- Hands-on labs and live client projects
- Internship with the Hsela Mak team
- Hsela Academy certificate on completion
- Placement assistance and freelancing support
- Online, offline (Chennai) or live home training
Secure payment by Razorpay: UPI, cards, net banking and wallets.
Learn from practitioners.
Hsela Academy is the training arm of Hsela Mak: 50+ students certified across 20+ batches.
Kamalesh
Founder, Hsela Mak
Digital marketing expert with 10+ years in branding, performance marketing and business growth.
Mazhar Hussain
Digital marketing professional
7+ years in social media marketing, paid ads and content strategy.
Do I need to know coding?
No. The course uses AI assistants and no-code automation tools. If you can use a computer and the internet, you can follow along.
Which AI tools will I use?
ChatGPT, Gemini and Claude, plus tools for images, video, voice and automation such as Canva AI, Runway, ElevenLabs, Zapier, Make and n8n. The list is updated as tools change.
Do I need paid subscriptions?
You can start with free plans. Where a paid plan helps, we explain the options in class so you choose only what you need.
Will AI replace the jobs I train for?
AI changes how work is done. This course teaches you to use AI well and to check its output, which is the skill employers and clients are looking for.
Is there a certificate and internship?
Yes. You receive a Hsela Academy certificate on completion, and you can complete an internship with the Hsela Mak team.
Can I attend online?
Yes: online, offline at our Chennai office in Anna Nagar, or live home training, with live sessions of 1 to 2 hours a day.
Your next skill starts here.
Small batches fill up. Reserve your seat now, or ask us anything on WhatsApp first.