Search engine optimisation
Keyword research, on-page and technical SEO, local SEO and Google Business Profile, link earning.
Digital Marketing course
Digital marketing, learned on live campaigns.
Plan, run and measure campaigns the way an agency does: search, social, paid ads, content, email and analytics, with AI built into every step. You practise on real budgets and real briefs from the Hsela Mak team.
₹24,999Original price ₹49,999Save 50%
Launch offer. Have a coupon? Apply it at checkout.
- 10 modules
- 4 live projects
- 1–2 hrs a day, live
- Online, offline, home
- Certificate
What you’ll learn.
Twelve skills, each practised on real work. AI is part of every one, alongside the judgement to use it well.
Google Ads
Search, Performance Max, Display and YouTube campaigns, bidding, Quality Score and conversion tracking.
Meta Ads
Facebook and Instagram campaigns, audiences, creative testing, Pixel and Conversions API.
Social media marketing
Content calendars, Reels and short video, community management and organic growth.
Content marketing
Briefs, copywriting, blogs, landing-page copy and storytelling that sells.
Email and WhatsApp marketing
Lists, segmentation, automated journeys and broadcast campaigns that people open.
Analytics
GA4, Google Tag Manager, Looker Studio dashboards, UTM tracking and attribution basics.
Conversion rate optimisation
Landing-page audits, A/B tests, forms and the small changes that lift enquiries.
Performance marketing
Funnels, budgets, CPL, CPA and ROAS, scaling what works and cutting what does not.
Lead generation
Lead forms, landing pages, qualification and hand-off to sales for service businesses.
AI marketing
AI for research, ad copy, creatives, audience insights and reporting, with human judgement on top.
Marketing automation
Triggers, CRM basics, auto-replies and follow-ups that run while you sleep.
Curriculum
10 modules, step by step.
Each module ends with a hands-on task. The last one is a capstone on a live brief, followed by your internship.
Download the Academy brochureFoundations of digital marketing
3 lessons- How customers find and choose brands online
- Funnels, positioning and the marketing plan
- Setting goals and KPIs you can measure
SEO and local search
3 lessons- Keyword research and search intent
- On-page, technical and local SEO
- Google Business Profile and reviews
Social media and content
3 lessons- Platform strategy for Instagram, Facebook, YouTube and LinkedIn
- Content calendars, Reels and short video
- Copywriting and creative briefs
Meta Ads
3 lessons- Campaign structure, objectives and audiences
- Creative testing and budget pacing
- Pixel, Conversions API and lead forms
Google Ads
3 lessons- Search campaigns, keywords and match types
- Performance Max, Display and YouTube
- Bidding, Quality Score and conversion tracking
Email, WhatsApp and automation
3 lessons- Building and segmenting lists
- Automated journeys and broadcasts
- CRM basics and lead follow-up
Analytics and reporting
3 lessons- GA4 and Google Tag Manager
- UTM tracking and attribution
- Looker Studio dashboards clients understand
Conversion rate optimisation
3 lessons- Landing-page audits and heatmaps
- A/B testing and form optimisation
- Offers, proof and calls to action
AI-powered marketing
3 lessons- AI for research, copy and creatives
- Prompt workflows for campaigns
- Automating reports and insights
Capstone, internship and career
3 lessons- A full campaign for a live brief
- Portfolio, personal brand and LinkedIn
- Interview, freelancing and client pitching
Tools
The tools you’ll use.
The same software teams use every day. Tool lists are kept current as the industry changes.
- Google Ads
- Meta Ads Manager
- Google Analytics 4
- Google Tag Manager
- Looker Studio
- Google Search Console
- Google Business Profile
- Canva
- ChatGPT
- Gemini
- Claude
- WhatsApp Business
- Mailchimp
- Ubersuggest
Practical projects.
You finish with work you can show: 4 projects built on real briefs, reviewed by your mentors.
Local SEO sprint
Audit and improve a real business listing and website, and report the ranking and enquiry changes.
Meta lead campaign
Plan, launch and optimise a lead-generation campaign with a set budget, from creative to cost per lead.
Google Search campaign
Build a search campaign with keyword research, ad copy, extensions and conversion tracking.
Growth dashboard
Connect GA4 and ad data into a Looker Studio dashboard and present the results to a client.
Career opportunities
Where this course can take you.
Roles our students prepare for, plus the option to freelance or grow your own business.
Digital marketing executive
Run day-to-day campaigns across search, social and email.
Performance marketer
Own paid budgets on Google and Meta and report on cost per result.
SEO specialist
Grow organic traffic and local visibility for brands.
Social media manager
Plan content, grow communities and run social ads.
Content and email marketer
Write, schedule and automate content that converts.
Freelancer or agency founder
Serve your own clients with a proven process.
Placement assistance includes portfolio reviews, interview practice and introductions where they fit. We do not promise a job.
Who it’s for
Made for where you are now.
Students and graduates
Start a career in one of the fastest-hiring fields.
Working professionals
Switch roles or add performance marketing to your skills.
Business owners
Bring in leads yourself instead of guessing with ad money.
Freelancers
Offer complete marketing services with confidence.
Launch offer
Enrol in Digital Marketing
The full Digital Marketing course, with live projects, internship and certificate.
₹24,999Original price ₹49,999Save 50%
Have a coupon code? Enter it at checkout and your discount is applied before you pay.
- Live sessions with working practitioners
- Hands-on labs and live client projects
- Internship with the Hsela Mak team
- Hsela Academy certificate on completion
- Placement assistance and freelancing support
- Online, offline (Chennai) or live home training
Secure payment by Razorpay: UPI, cards, net banking and wallets.
Learn from practitioners.
Hsela Academy is the training arm of Hsela Mak: 50+ students certified across 20+ batches.
Kamalesh
Founder, Hsela Mak
Digital marketing expert with 10+ years in branding, performance marketing and business growth.
Mazhar Hussain
Digital marketing professional
7+ years in social media marketing, paid ads and content strategy.
Do I need any experience to join?
No. The course starts from the foundations and builds up to running paid campaigns. If you already work in marketing, the live projects and AI modules take you further.
Will I run real ad campaigns?
Yes. You plan and run campaigns on live projects with guidance from the Hsela Mak team, so you learn with real data, not only slides.
Which tools will I learn?
Google Ads, Meta Ads Manager, GA4, Google Tag Manager, Looker Studio, Search Console, Canva and AI assistants such as ChatGPT, Gemini and Claude, among others.
Is there an internship and certificate?
Yes. Students complete an internship with our team and receive a Hsela Academy certificate after finishing the course and projects.
Do you help with jobs?
We offer placement assistance: portfolio and interview preparation, and introductions where opportunities fit. We also help you start freelancing. We do not promise a job.
Can I learn online?
Yes. Choose online, offline at our Chennai office in Anna Nagar, or live home training. Live sessions run 1 to 2 hours a day.
Your next skill starts here.
Small batches fill up. Reserve your seat now, or ask us anything on WhatsApp first.